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A simple, step-by-step way to start email marketing... without the overwhelm.
ONLY $37! (for a limited time)
Get this simple starter kit, and start your email marketing today!
Does this sound like you?
If you’re running a soap business and starting your email list feels intimidating, confusing, or easy to put off… you’re not alone.
Many soap businesses rely on craft shows, social media, or word of mouth, and while those matter, they don’t give you a consistent way to stay connected with customers.
Email does.
And it doesn’t have to be complicated.
Introducing...
Get Email Basics for Soap Businesses and start the easy way!
Instead of guessing or putting email off, you’ll be guided through the basics in a way that
actually makes sense for a soap business!
What's included with Email Basics?
✅ 11 beginner-friendly video lessons
Step-by-step instruction and guidance that you can simply follow.
✅ Printable workbook with teaching, notes, and templates
Take notes, plan your emails and print your templates.
✅ Email planning calendar
Plan out your month of emails, so you aren't left wondering what to send!
✅ 3 Polished + Ready to-go Email templates
Simple, fill-in-the-blank templates centered around common soap business topics.
✅ 10 Ready-to-Use email topic ideas
Use these ideas right away with your list.
✅ Printable sign-up Page for In-Person shows
Want to have people sign up for your email list at shows? Print out the page, and grow your list!
✅ Printable Giveaway slips for Craft Shows
Do a giveaway at an in-person show to really grow your list! Print out the slips and be ready to go.
✅ And much more!
Meet the Team
Throughout Email Basics, you'll get to hear from all of our team members!
Shanna
Soap Business Teacher
When I first started selling my goat milk soap, email wasn’t something I had figured out. There was no clear roadmap...just a lot of trial, error, and learning the hard way!
After years of building a successful handmade business and helping hundreds of makers do the same, I saw how often soap businesses felt stuck when it came to email.
They knew it mattered, but weren’t sure where to start. That’s why this program was created—to offer the clarity and structure I wish I’d had from the beginning.
You don’t need to have everything figured out. You don’t need to be tech-savvy. You just need to take the next step.
Andrea & Paul
Tech & Marketing Leaders
When we first set out to build and grow our own online business, it felt overwhelming. We remember wishing someone could just sit beside us and walk us through the tech, the marketing, and the behind-the-scenes details, so we could focus on creating instead of getting stuck or second-guessing every step.
After figuring it out the hard way, we realized so many makers were feeling the same way… stuck between a passion they love and the systems needed to actually sell it online.
That’s why we love helping out soapmakers, and making the tech and marketing become doable.
We’re truly honored to play even a small part in helping you build a business that supports your creativity, your goals, and your life!
Email Basics Pricing
✅ One-time payment
Get the entire Email Basics for Soap Businesses starter kit for one low price!
👉 Get instant access!
$37
FAQs
Do I need to be tech-savvy for this?
No. This was created for soap business owners who want clear guidance without complicated tech. Everything is explained step by step, in plain language.
Is this for beginners, or do I need an email list already?
This is beginner-friendly. You don’t need an existing email list. We start at the very beginning and walk through how to collect emails and send your first campaigns.
Does this include automation or advanced email funnels?
No. This product focuses on the basics: getting started, building confidence, and sending email campaigns. Advanced automations are covered in our full email workshop.
What email service provider do you teach?
We explain what an email service provider is, how to choose one, and share recommendations that work well for soap businesses. We teach through the program Klaviyo. You are welcome to choose one that you like and apply that teaching there.
Is this specific to soap businesses, or general marketing advice?
This is specifically for soap businesses, with examples and guidance that make sense for handmade products, craft shows, and small shops. Though, you could apply the teaching to your small business of choice.
Is this a live course?
No. This is a self-paced digital product that you can start using right away.
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