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You’ve mastered the soapmaking.
Now you’re ready to build the business.
Let’s do it, step by step.
Join this Self-Study program, and build at your own pace!
What is Build Your Business?
HEAR FROM SHANNA!
Get the direction & guidance you need to build a successful online Goat Milk Soap business!
Does this sound like you?
You've fallen in love with making soap.
In fact, you love the process and the creativity so much that you've wondered if you could SELL your soap!
But the process of building a business seems overwhelming.
Where do you start?
The reality is that building a successful online business can be challenging when you are by yourself, trying to piece together all of the things you need to know.
BUT... what if there was an easier way?
Introducing...
Enroll in Build Your Business, and take the guesswork out of the process!
In Build Your Business, we walk you through everything you need to know to build your online Goat Milk Soap business.
What do we cover in Build Your Business?
✅ Naming your business
✅ Creating your logo and branding
✅ Business setup: LLC, collecting taxes, bank accounts and more!
✅ Support for building your website
✅ Setting up your social media accounts
✅ How to do social media marketing effectively
✅ Labeling and presentation of your products
✅ All things shipping
✅ Managing your cash flow - so you are profitable from Day 1
✅ Wholesaling your products
✅ Yearly, monthly and weekly rhythms of business
✅ Planning your yearly promotions and marketing
✅ And much more!
Real results that speak for themselves.
Want to hear from some past Build Your Business students?
"This class allowed us to see our dream become our reality before our very eyes!"
- Jen
Chaynging Hearts Goat Milk Soap
"My own situation wasn't going to change unless I did something to change it. Taking this class was that change for me."
- Lori
Wee Goat Soap
"You allowed us to dream big!"
- Cindy
"The community you find in this class is not something you find often."
- Elizabeth
Mallery Farm Squeaky Goat Milk Soaps
Meet Shanna.
Hi, I’m Shanna, and I am so excited to lead you through Build Your Business!
When I first started selling my goat milk soap, I had to figure everything out from scratch—branding, websites, pricing, photography, and more.
Now, after years of growing a successful handmade business (and helping hundreds of others do the same), I created Build Your Business to be the course I wish I had when I started.
This self-paced version gives you everything you need to get your business off the ground with confidence and clarity—without the confusion or overwhelm.
You don’t need to be tech-savvy. You don’t need to have it all figured out. You just need to start. And I’ll be here to cheer you on every step of the way.
What do others have to say?
"I had my business up and running in 10 short weeks! I would absolutely do it again and I would not hesitate to recommend it to anyone wanting to start a business for themselves."
- Lori
"Build Your Business helped me set up a firm foundation for my business. Shanna walks beside to help you know what you need to do be successful in your business."
- Juli
"Build Your Business does just that! It’s a step by step process of everything you need to know to start your own soap business."
- Jamie
🎉 Ready to Dive In?
It's time to turn your soapmaking hobby into a business!
Note: When you enroll in this self-study program, you get to be a part of the next
LIVE Build Your Business session, for FREE!
What do others have to say?
Hear from some Build Your Business alumni!
"If you're thinking about it, you need to take the step to do it!"
- Cindi
Backwoods Goat Milk Products
"Why not just jump in right away? You don't know until you try it!"
- Heidi
SCPSoaps.com
"Jump in with both feet! It's well worth it!"
- Tammi
Dragon Spirit Soap & Candle Co.
"I thought I would get a jumpstart, and I got a huge push forward!"
- Mickey
Pure Bliss Soapworks
"If it's something you truly want to build, take the leap and go for it!"
- Dawn
Giddy Goat Soap Co.
"Build Your Business has done wonders for me!"
- Vicky
Scottish Blessings Farm
"This program took everything step-by-step and made it all possible."
- Suzie
Suzie's Udderly Unique Goat Soaps
"Why not make money off of something you enjoy doing?"
- Alisha
Big Blue Acres
Build Your Business Pricing
Note that both payment options include instant access to the full Build Your Business Program,
PLUS you get to be a part of the next LIVE session of Build Your Business for FREE! (held in early 2026)
✅ One-time payment
Get instant access to the full 9-week Build Your Business program, including:
• A complete, step-by-step course designed for Goat Milk Soapmakers
• A beautifully designed, printable workbook
• BONUS: Free access to our next LIVE round of Build Your Business!
👉 Pay once, and you’re in!
$1997
✅ Payment Plan
Prefer to spread out the payments?
You’ll still get:
• Instant access to the full 9-week program
• The complete printable workbook
• BONUS: Free access to our next LIVE round of Build Your Business!
👉 Start today for just $267.
$267/mo. x 8 months
FAQs
How long is the Build Your Business Program?
We design this program to be about 9 weeks long. However, in this self-study style, you get access to the whole program at once, so feel free to go at your own pace!
Do I need business experience to be successful in this program?
No you do not. If you are willing to dive in and learn what we are going over, and simply taking the step-by-step instruction in each lesson, you will learn the framework of what you need to do to have a successful business.
How much does Build Your Business cost?
The cost of the self-study Build Your Business is $1997. This also will allow you to join in our next live session of the class for FREE! Note that there is also a payment plan option for $267/ month for 8 months.
Can I really have an online business set up in 9 weeks?
Yes, absolutely!
If you apply the learning that's available in this program, you will have it set up.
How will my website be created?
You will have a few options available as we dive in.
You could build your own site (with some suggestions).
You will have the option to have your website built completely for you.
You will also have the option to join a "done-with-you" class, called Lather to Launch, where we will demonstrate for you, click-by-click, how to build your own Shopify site.
"I have a growing soap business today because of taking this class! I would have never had the confidence to put myself out there and get started if I hadn't taken the class. Shanna, with her teacher's heart, takes what could be an overwhelming amount of tasks and information and breaks it down into bite-sized tasks to walk (and sometimes handhold) you through everything from naming your business to learning how to schedule your social media posts. I finished the class confident that I could have a successful soap business if I put in the work!"
Helen
Build Your Business Alumni
What’s waiting for you on the other side of
“I’m not sure I can?"
Spoiler: You can.
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